Campaigns.
The Mural Project: Conectando Comunidades
The Kemper Auto Mural Project: Conectando Comunidades is a nationwide initiative sponsored by Kemper Auto to celebrate the rich cultural heritage of our agency partners and the communities they serve. Kemper Auto is partnering with local independent agencies and Hispanic artists to design and install murals in urban neighborhoods. Each mural will be painted on our agency partner’s exterior wall, adding vibrancy and beauty to the neighborhood while paying homage to the invaluable contributions of the Hispanic and Latino community.
Mural Project Video: South Gate, California
Kemper Auto: Safe Driving Campaign
The Kemper Auto Safe Driving campaign focuses on promoting safer driving habits through the Kemper Co Pilot app, which offers new customers a discount and potential rewards by monitoring speed, braking, and phone usage. The app provides feedback, tips, safe driving streaks, and leaderboards to encourage safer behavior, reducing the risk of accidents and fostering a culture of safety among drivers.
First Midwest Bank - BANK HOW YOU LIVE. Campaign
The "Bank How You Live" campaign by First Midwest Bank aimed to promote the convenience and flexibility of the bank's digital and mobile banking services. Its goal was to increase enrollment and engagement in online tools like bill pay, transfers, Zelle, and debit card controls by showing customers they could manage their finances anytime, anywhere. The campaign positioned First Midwest Bank as a modern, customer- focused institution that empowers people to bank on their own terms when, where, and how it fits their lifestyle while highlighting security, accessibility, and 24/7 account access as key benefits.
As the lead designer, I created all marketing materials for the "Bank How You Live" campaign, including emails, landing pages, social posts, posters, and in-branch displays. One challenge was turning complex digital banking features into visuals that felt simple and relatable. By focusing on clean design, consistent branding, and real-life imagery, I helped make the message clear and engaging, contributing to a 35% increase in digital banking enrollments within 90 days.
