The “Bank How You Live” campaign by First Midwest Bank aimed to promote the convenience and flexibility of the bank’s digital and mobile banking services. Its goal was to increase enrollment and engagement in online tools like bill pay, transfers, Zelle, and debit card controls by showing customers they could manage their finances anytime, anywhere. The campaign positioned First Midwest Bank as a modern, customer-focused institution that empowers people to bank on their own terms when, where, and how it fits their lifestyle while highlighting security, accessibility, and 24/7 account access as key benefits.