Introduction

Welcome to the visual branding suite developed for the Kemper Auto National Sales and Product Meeting 2023 a fully customized design system created to bring clarity, energy, and consistency to a high-impact national event.

These marketing materials were designed to deliver a cohesive, branded experience that reflected Kemper Auto’s commitment to innovation, collaboration, and performance.

Kemper Auto

Project Overview

Client: Kemper Auto
Event: National Sales & Product Meeting 2023
Scope: Event Branding • Print & Digital Signage • Marketing Collateral • Environmental Design

The Challenge

Kemper Auto needed an integrated suite of visual assets to support its National Sales and Product Meeting an event centered around team alignment, innovation, and future-focused strategy.

The challenge was to produce clear, engaging, and brand-aligned materials that unified the event’s messaging across all environments from print signage to digital platforms while maintaining consistency and energy throughout the venue.

Approach

To meet this challenge, I developed a comprehensive event branding system anchored in Kemper’s brand identity but energized with fresh, dynamic visuals suited for a live corporate event.

My design approach focused on:

Clarity: Ensuring all signage communicated key information quickly and effectively.
Creativity: Using modern layouts, typography, and color treatments to reflect energy and innovation.
Consistency: Maintaining visual alignment across every touchpoint, from digital to physical spaces.

Through close collaboration with the marketing team and event organizers, I created an immersive brand experience that guided attendees, celebrated milestones, and reinforced Kemper Auto’s vision.

Deliverables

The Kemper Auto National S&P Meeting suite included:

Event Icon Badges
Email Headers
Application Signage
Hanging Banners
Branded Landing Page
Directional Signage & Room Labels
Large-Format Banners & Backdrops

Each asset was designed with scalability in mind ensuring consistency across print, digital, and environmental applications.

Power Phrases

The visual direction will focus on the three powerful words/phrases that comprise the theme of the event: Partnerships. Growth. Service.

The power phrases will be complimented by icon badges that embody the spirit of each phrase. These icons will lend themselves as versatile and consistent design "underpins" for the campaign.